Cold emailing will work for you, it doesn’t mean it would work for everyone.
Here are a few scenarios where cold emailing will be applicable and work every time.
You run a digital marketing agency (Trivandrum) specialized in PPC ads (Google AdWords and Bing Ads).
Cold emailing prospects in Trivandrum location, I would get a good conversion rate. Lets 75% of conversion rate.
At the same time, if am sending cold emails to prospects in New Delhi or Lucknow, the conversion rate is quite low , it would be around less than 10 %
This is the case, where most of your emails are forced to spam inbox, repeating the same in multiple differnt locations over N number of days. You have a higher probability of your email to be marked as spam by email providers.
- Cold emails won’t work for international clients if you are trying to reaching prospects from another continents or country. It won’t work here.
- No need to send 100 of emails to prospects and bombard thier email inbox. You would be punished eventually as a spammer.