SEO is one of the most important foundations for digital marketing. Let me tell you, it not only invites a lot of organic traffic, it also helps you in lot many ways.
It helps us to identify the end users through keyword research, Most people dont get the concept of keyword research. It’s one of the techniques used to identify who are the actual end users. It’s pretty simple, we use different tools to identify the actual keyword they gonna use in searches.
That’s totally wrong, I have been doing this keyword research for a pretty long while. I have been using the google keyword planner and few other keyword planner tools. I was under the sole impression, using these keyword tools I would be able to rank over the top in the search engine lists.
Google gets more than million of requests for searches each and every minute. So you can do the math, there are more than million of the keyword used for getting the same searches. Right?
I have been searching for Car Dealers in Trivandrum, I would get the dealers in Trivandrum. In the same way, I can rephrase the same sentence to these many ways.
- Car Dealers near me
- Best car dealers
- Best Car Dealers in Trivandrum
- Popular Car Dealers in Trivandrum
- Trivandrum Car Dealers
This is one way of describing things up here, as the combinations of keywords over here goes to n number. It becomes tough to crack the combination of which keyword would be working the best.
This is the case where the keyword research tools come into play saying that, they would be providing the Impression RATE, Click Through Rate (CTR) and other stuff.
Seriously ! How can they do that? Fine, they would be tying up with Google and they are providing the information. But let me remind you, even google can’t estimate the whole impression rate just like that. Since the internet world is too broad, are they gonna monitor all these searches and pick up these keywords and rank them?
Even if they do, it’s quite an impossible task! 🙂 There are million of searches done in google search engine over a minute and about a day there would be a huge amount of data accumulated in their data warehouse servers. In the mean time of within few weeks, the data would have been gone at the exponential rate, the data over here cannot be monitored very closely.
Even if you are using the google keyword planner, you would not be able to crack the keyword research for SEO.
How to do keyword research without keyword research tools
For a better example, let us take this blog post -How to do Keyword Research?
I need to identify few things before I draft this article. Things I would do before I write this article.
1)I would create a persona, such way I would put myself into their shoes and examine how would they search in the internet correlating to this article?
I would make a list of personas such as, which is shown below
- Basic Persona
- Advanced Persona
- Expertise Persona
I would first figure out, what would be the possible keywords they input while searching?
For example – Basic Persona
- What is keyword research tool
- How to use keyword research tool
- should I be using a keyword research tool
- Keyword research tools for SEO
- Keyword research tools for blogs
- Tools for keyword research free
- free keyword research tools
After collecting all these information, I would make posts on all these personas. Say example I posting post for basic persona, I get enough traction over the subject. Then I would start inviting the advanced level persona to my blog by different articles for them.
So basically SEO is something not to rank higher in the search engine, it’s, in fact, we are guiding the search engines to show the contents for the intended users. Back to our subject, how do keyword research without any tools?
These days am using just one tool called “google”. It’s easy, open up the browser and now put three different keywords over separate searches. Namely keyword for basic persona, advanced persona and expertise persona.
So in all these searches you will two things, they would show you
- Related Searches
- People have asked for
Take those keywords and start analyzing what they really mean. For example, see the below screenshot.
People who ask, a section which is shown in google. This gives you the list of long tail keywords which Google auto suggestion.
Related searches section gives you the idea about how the searches are done on the seed keyword.
Let me break down for you, Google search engine is a machine which learns from an advanced algorithm created by google. Google works on predictions and algorithm updates.
Let us analyze these keywords now, I have used following as my query – “keyword research tool”
For this am getting the related searches as
“Look at these keywords, it doesn’t make a sense, I have used keyword research tool and getting these as related searches”
But you cannot totally ignore these, now you have an idea on how searches are done
1)People are looking out for keyword research tools for youtube videos.
2)Most popular tool for keyword research tool is – “Google Keyword Planner”
3)People are also trying to search for google trends for keywords
4)Keyword tool pro – “Look at this keyword, I havent came across such a keyword.”
Let’s combine following insights together, we would able to know the popular tool for keyword research is Google keyword planner and trends tool. A lot of people are trying to figure the keywords for youtube videos mainly vbloggers. 🙂 Interesting right, now you have a rough idea on how the search engine fetches results.
People have also asked (Section from google searches)
If you have noticed, this might not appear for most of the search results. It will be shown only for few search queries. This portion will give you the insights about long tail keywords.
Long tail keywords are more like questions or phrases with immediate answers, hope you got the pitch.
People are again asking for the best free keyword research tool – “Take look at this expression, it seems more friendly and seems to be constructed by human :)” Lets restructure, the user is a newbie in the SEO and trying to figure out the keyword research tool and definitely not willing to spend any money on it.
Let it be, you have constructed well-drafted blog post and adding up all ingredients for successful blog posts. Let it give time since google would be listing your page in 3 or 4 the page of search results. Now people searching for this topic, are repeatedly leaving up the page visited and google would give you chance to show them on the page. Ta daa !! Vistors have been happy, he comments on your blog, shares your article. Hence inviting a lot of traffic to your website.
Google Watches all of these things and puts you on the number one, you have been outnumbered by other creative marketers. 🙂 Then people would start to link to your site, thus creating backlinks to your website and popping up you over the first page.
You get lot of traction over here, naturally, people would be likely to visit your blog more and more traffic on the way 🙂
Things you need to keep over the top
Content should be unique, should not be found anywhere else in the blogosphere. Folks can copy the contents, not your creativity. 🙂
Make sure your page is optimized for mobile, it’s quite basic there is no rocket science up here. Most of the internet users are using mobile devices for browsing.
Write contents for humans, not Search Engines. 🙂
Check the crawl rates in webmaster tools
Check the sitemap.xml is accessible.
Know the users who are you drafting the post for. So do a keyword research well and all the best marketers !!
With love and Regards
A crazy marketer from the other side !!