What is MVP?
The product serving the basic needs is known as a minimum viable product(MVP). Let me explain with an example.
I have published a photo editing mobile app (MVP). This MVP product will be able to perform
1)opening any image files.
2)Do basic functionalities such as – Cropping, adding text, adding filters.
3)Save the edited images.
By now, you have hundreds of questions why I have chosen these features alone, where users can find more apps in google store offering more functionalities than mine?
Yeah very true, my aim over here is not building an app.Instead, I wanna know the users in following segments to build a better product.
Who are they?
What do they want in a photo editor?
Why have they chosen this app?
The success of any product/service depends upon how far you satisfy the customer and here goes the common saying enchanted by every marketer from time to time – “Customers is the King!”
Instagram was launched as a geotagging app, users can go ahead tag locations they visited and upload the images. Instagram filters were not part of the primary mission in those days, they found they were a huge number of users are applying filters to their photos.
That’s when Burbn was renamed to Instagram. They noticed this change and needs of the users. They gave what users needs and eventually Instagram became one of the most successful social networking platforms of all times.
Youtube have kick started as the dating site where the users can upload the videos of themselves. Setting a different track from other dating sites.
They didn’t find any much traction initially, perhaps they noticed most of the video uploaded are quite generic. That’s when they have changed the course from dating site to generic video streaming site.
Both of these tech startups were able to reach the pinnacle of success after they identified what users want. As the time evolved by marketers came into a new conceptual method of product development. Starting with MVP and iterating the app development based on the feedback received by the end users.