Sales and Marketing Blog

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Cold Emailing — Things you should know before you start!

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Well, this article is for beginners – Mainly the ones who are looking informations on Cold Emailing.

Cold Emailing is one way of reaching and establishing a communication channel with your prospects.

There are several videos on youtube for cold emailing, here is my take on the same.

  1. You would need to find out the email of your prospects.
  2. There are several tools for finding email id — I recommend hunter.io

You can place 100 requests for free in emailhunter.io. Ie means you will be able to use the tool for searching for 100 times. Hope you got it.

3. You need to check whether an email is opened or not. It gives you the indication, they have opened your email or not. It helps to gauge your cold emailing strategy. Will come later to this topic.

Am using https://mailtrack.io/ for tracking this. It’s a free tool. There are several tools for doing the same. You can just google.

4. Scheduling your emails — its more important thing, you need to send the emails when the prospects are available. There is no point in sending emails @ midnight, probably when he/she is sleeping.

You have several tools for scheduling your emails. I am using HubSpot scheduling feature, which is part of our CRM Solution.

Search in google, you will hundreds of free email schedule plugin to do the job.

5. the most important thing, is the format of your cold emails. Here are the few guidelines I am using in my cold emails.

  • The lesser number of links / no links (There are higher probability your emails will land in spam box if there are more number of links embedded in the email. Since every promotional email will have 4+ links to the promotional site. I never use any kind of links for the emails.)
  • Keep it short, not a mini-essay on what is your company about. No stories.
  • First two lines should be about them, the next two lines should be about you and how you found them and most importantly why are you reaching them.
  • Follow-ups – yeah we all need to follow up them. Make sure you dont push yourselves too much. You might land up in spam inbox. (I am planning to 3-day rule for followup. Every 3 day am gonna follow up my customer. after 4 cycles of follow-up, i would try to reach them directly via telephone.)
  • Yeah, the subject line is more important, it needs to be short. Please dont take the advice of spam ideas. Write a couple of headlines and you will figure on how to write subject lines.
  • First few days on cold emailing will take a longer time. thats fine. Its taking time for me to send around 40 emails in a day. Its okay, it will pass as on the time passes by.
  • How many cold emails you need to send in a month – it depends upon the industry and niche you are working. Am someone who is working at B2B Niche, am planning to send around 100 Emails/day, that would result in 100*22 = 2200 emails per month. Which is quite less. When you take the followups and other mail communications. Let’s say 3500 emails/month.
  • Is it good to use any kind of mass emailing tools – to be frank, I havent tried yet. So it’s better I dont comment on it.
  • There are a couple of templates available, I would recommend take the inspiration from those templates and design your own template for cold emailing.

Free Templates from Hubspot.

  • https://blog.hubspot.com/sales/sales-email-templates-from-hubspot-reps
  • https://blog.hubspot.com/sales/sales-email-templates-guaranteed-to-get-a-response
  • https://www.hubspot.com/sales/crm-ready-sales-email-templates
  • https://blog.hubspot.com/sales/sales-prospecting-email-templates-you-can-start-using-today

Hope this article is helpful for you guys. Let me know otherwise. Happy to hear from you guys and learn about the same.

 

Understanding B2B Sales!

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Well am new to b2b sales and started to figure out things on my own. There are several things i wanna share with you,

1)Don’t ever do cold calling – People hate the most. You are been interrupted in the middle of something. Instead, pick up a conversation in social media and work your way for an appointment.

2)Don’t bluff too much, the other person sitting across you. Is not too stupid as you think. He/she might nod her head and make you comfortable. Thats their gentle manners. Never try to intercept and take things for granted.

3)All information is spread on internet , so your prospects can get the information they want in a single click. So don’t say you have this and that, instead tell them their problems they have and how we could solve them.

4)It takes time to do things in sales cycle. Before you gonna buy something you will research it for million of times. So the same principle and logic applies up here, don’t rush up things with your prospects

5)Dont talk much of sales and marketing pitch, instead be yourself. Talk to them as your friend, how would you explain things 🙂 No bass , No fancy talking , No attitude. Just simply the matter of content they want to hear

Digital Marketing – What is that?

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Promoting any service/product using online channel will be called digital marketing. In order to get the complete picture, let me explain with an example.

Imagine you have a coffee shop in your favorite location. Over the past few months, you are not drawing much of customers to your coffee shop.

What will you do?

Market or promote your coffee shop?

How will you promote your coffee shop, if you have no idea on digital marketing?

  • Create Posters on offers/discounts
  • Place them on the busiest place, so that you can attract a huge crowd to your coffee shop.
  • Place TV / Radio Ads (They are expensive though, still you use them to promote it)

Even the despite several attempts to promote your product, you are failing miserably to draw attention to your coffee shop.

This is where digital marketing comes into the picture. Using digital marketing you would be able to achieve the following

  • With a limited time and money, you can run several types of ads. Inviting more number of customers.
  • You can understand what does the customer want and What they don’t want. These traits cannot be tracked in offline marketing.
  • Reaching the right audience for your promotion, Again this trait will not be available with offline marketing. You are showing ads to a larger crowd.

This is just a few of the advantages of using digital marketing in your business!

Now let’s discuss how can we grow your business using digital marketing?

Digital Marketing uses various techniques to achieve the end goal. There is no necessity in executing each and every known digital marketing techniques to achieve the end goal. It’s totally based on your business needs and end goals.

I will leave it to your intuition on choosing which digital marketing techniques you should use to achieve your end goal or grow your business.

Let’s list the five most widely used digital marketing techniques.

1)SEO – Search Engine Optimization

2)SEM – Search Engine Marketing

3)Analytics

4)Social Media Marketing

5)Email Marketing

What is SEO?

If your business totally depends upon the website you own? Then its something you should look out for. Search Engine Optimization is a technique where we optimize the website to rank over the top in search results page.

When you search for something on google or yahoo, you might have noticed there are several websites listed one after the other in search results page. Search Result from google

How come Mountain Goat Software has the top listing on the search results? Thats because of the SEO factors influencing the mountaingoatsoftware.com.

What is SEM/Search Engine Marketing?

Have you ever noticed ads on search results page? Placing ads on the search engine is known as search engine marketing.

You have to look out for –  Bing Ads (Ad Services Offered by Microsoft) and Adwords (Ad Services Offered by Google)

This is how it works, you will place a bid for a particular keyword or set of keywords for a certain amount. Search Engine providers such as Google and Bing will give the preference to the highest bidder and with other ad value score from your ad account.

Don’t worry about it we will cover the same in our next consecutive chapters going ahead. All you have to know right now is. Search Engine Marketing is nothing but placing ads on search engine result page.

Analytics – Measuring how far your campaigns are working and which ones did not work can be found here. There are several other things such as – who visited your site and who left the site. When did they leave, which page did they leave? That information is measured and studied using analytic tools.

There are several tools for analytics – Facebook pixels, google analytics, Omniture, crazy egg and so on.

Social Media Marketing

Ads on social media, simply as that! Have you seen ads while scrolling your news feed? Well ,thats called as social media ads or social selling.

Each platform has thier own types of ads. Most of the marketers engage in instagram and facebook ads, as they have a large amount of user base.

Email Marketing

Selling someone over the email. Thats email marketing, but wait for a second can someone sell a product or service using an email?

They definitely can, we will drive down every digital marketing techniques ranging from small to advanced.